Case Study - Landing Page + Web Development

Rebuilding a B2B Funnel with React, TypeScript, Tailwind, and Django

A services brand had strong traffic but weak conversion performance. We redesigned the landing architecture, modernized frontend delivery with React and TypeScript, connected APIs to Django, and shipped a performance-focused design system in Tailwind CSS. Result: faster pages, stronger trust signals, and a pipeline-ready conversion lift.

Stack: React + TypeScript Tailwind UI System Django Backend 12-Week Delivery

Project Type

Funnel + Platform Rebuild

From disconnected pages to one coherent conversion journey.

Primary Goal

Increase SQL Volume

More sales-qualified leads without increasing total ad budget.

Tech Stack

React + TS + Django

Componentized frontend with typed API contracts and robust backend forms.

Delivery Window

12 Weeks

Research, design, implementation, QA, and post-launch optimization.

The Challenge

Traffic Was Growing, Pipeline Was Not

The old website had inconsistent messaging, slow mobile performance, and form flows with high abandonment. Marketing was driving sessions, but product and engineering debt blocked conversion velocity. Sales feedback also showed low-quality inquiries due to weak qualification logic in forms.

  • 017 disconnected landing templates with no shared component system.
  • 02Static pages were difficult to update across campaigns and audiences.
  • 03Core Web Vitals and form UX issues reduced conversion intent.
  • 04Backend lead capture lacked structured validation and attribution context.

Solution Architecture

How We Rebuilt the Stack

UI Foundation

Tailwind tokens + reusable React components for consistent UX.

Typed Frontend

TypeScript models for forms, analytics, and API payloads.

Backend Reliability

Django view validation, cleaner payload handling, and lead routing.

Performance Layer

Asset optimization, lazy loading, and critical-path tuning.

Delivery Roadmap

From Discovery to Scalable Launch

This was not a visual refresh only. It was a full funnel and platform engineering initiative with design, frontend, backend, and analytics moving in lockstep.

Phase 1

Research + UX Audit

Heatmap review, persona interviews, and high-friction path analysis.

Phase 2

Design System Setup

Tailwind utility conventions, component variants, and content hierarchy rules.

Phase 3

React + TS Build

Modular sections, typed forms, and dynamic testimonial/proof blocks.

Phase 4

Django Integration

Lead capture endpoints, source tracking fields, and success routing.

Phase 5

QA + Accessibility

Cross-device testing, keyboard flow checks, and semantic refinements.

Phase 6

Post-Launch CRO

A/B headline tests, CTA hierarchy tuning, and lead quality scoring loops.

Measured Outcomes

What Changed After Launch

Landing Page CVR+92%
Sales Qualified Leads+173%
Cost Per Lead-41%
Mobile Bounce Rate-35%

Client Feedback

"This is the first time our design, engineering, and marketing stack are working as one system. We ship faster and convert better."

Head of Growth, B2B Services Brand

Key Technical Wins

  • Reusable React sections reduced campaign page production time by 58%.
  • TypeScript contracts cut frontend/backend payload mismatches significantly.
  • Django form handling improved lead data quality for downstream sales routing.